The correct analysis will arise because of having a strong knowledge base and regular practice to get to know the market, not because of feeling or instinct. For me, starting with the right knowledge base, gathering with experts and being willing to try will form a decision-making ability so it's not about us or usual. The last sentence I really agree because all decisions will start from an analysis but don't forget to seek the opinion of the experts not to break the strategy but just a comparison.