Following the trend can indeed be the main key to success in the trading business, but also does not rule out the possibility of fighting trends can provide success anyway. Back to the graffish and ability to be supported in running a trading business, because both are equally good as long as traders know and ready with all the risks. Similarly, such as entrepreneurs or traders, which see the trend that is in great demand by the community, both in terms of goods or services, so they will use their capital to buy goods and prepare their business or business to benefit from the transaction by following The current market flow at that time. But there are also some who try to fight the trend, assuming when a item is incompeted, the price will decline, this is one of the concepts that exist in the "bidding and request law", by using the capital to spend the item and hoard it up to the time The item will be distributed due to requests, and prices at that time have already soared high compared to the price at the time of buying it. The same thing can be applied by traders in running a trading business but of course with their own understanding and abilities, both in terms of trading strategies, capital owned, and so on.